Paymi Redesign

The client is a new marketing platform that allows marketers to provide cash back incentives to users that make purchases with their credit card. The project goal was to give a more up to date feel along with a full web and mobile presence.


Key Takeaways
  1. Took an existing web product and redesigned for mobile, while also updating branding to further align with product target demographic.
  2. Focused on speeding up the sign up process while making overall product more user friendly.
  3. Made use of a multitude of tools which included: UX research, user story mapping, Android / iOS documentation, simple wireframe sketches, and polished comps to help make this project successful.
Role

Lead Designer, UX, UI